Analysis of Website Speed Impact on Business

Discover how speed is crucial for your website.

The main goal of this analysis is to gather data on the impact of improved speed metrics on your website's conversion goals.

For most websites, faster loading times also improve conversion rates. This is evident in one of the outputs from this analysis for a large Czech e-shop:

A group of users with a loading speed (FCP metric) of 0.5 seconds shows a threefold higher conversion rate compared to users with a 4-second load time.

Correlations can be useful for speed optimization:

  • You will learn how strong the correlation between business and speed is for your website and what the conversion potential is for speed optimization.
  • You will discover which speed metrics are most important for your business, allowing us to better target further optimizations.
  • This information forms hypotheses that can be tested in subsequent A/B tests.

TIP: Knowing the metrics that boost conversions is beneficial. For instance, by optimizing the LCP metric, we helped Livesport improve their Google Ads ratings and reduce advertising costs.

Insights from the speed impact analysis are crucial for building a corporate Performance Culture, emphasizing the importance of website speed.

We have conducted speed impact analyses for about twenty larger clients at PageSpeed.cz, including:

Sazka
Datart
Livesport

What will you gain from the analysis?

At the end of about a month’s work, expect outputs in the form of a document that includes the following:

  • Answering the question of whether website speed impacts your business.
  • The most important metrics and their optimal values.
  • Estimating the impact of website speed improvements on conversions.
  • Analysis of speed's effect on SEO and PPC.
  • Recommendations for further speed optimization efforts.
  • Verification of data from the Chrome UX Report.
  • Data from detailed RUM measurements.

TIP: Check out the interview with Martin Michálek on the impact of speed on business websites in the Socials podcast.

What should you prepare for when working on the analysis?

  • Data collection for analysis can take up to three months.
  • It is essential to have well-configured SpeedCurve RUM measurement and our monitoring PLUS, which we will assist you with.
  • If you are not yet measuring with SpeedCurve RUM, expect additional monthly costs (lower thousands of CZK).
  • Collaboration from your developers and analysts is necessary (usually just a few hours are needed).